Nikon in 2022: What happened, why, and where next for the Big N? (2024)

By Mike Harris

published

2022 saw Nikon's most affordable Z camera ever and a salvo of new 5-star lenses. Here's how it happened month by month…

Nikon in 2022: What happened, why, and where next for the Big N? (1)

Jump to:

  • January
  • April
  • May
  • June
  • August
  • September
  • November

Now that 2022 is in the books, it's a good time to look back at the year that was for Nikon –and what a year it was!

If you’re a Nikon wildlife or sports photographer then 2022 will have no doubt been one of the most exciting in recent memory, with no fewer than four outstanding super-telephoto lenses released throughout the year. This began with the Nikon Z 400mm f/2.8 TC VR S in January, the Nikon Z 800mm f/6.3 VR S in April, Nikon Z 400mm f/4.5 VR S in June before the Big N rounded off the year with the Nikon Z 600mm f/4 TC VR S in November.

Following the release of the mighty Nikon Z9 at the tail end of 2021, it’s really not surprising that big, pro-grade S-Line optics took center stage throughout the year – but 2022 wasn’t all about big bulky glass and professional kit.

It also brought with it a brand new entry-level mirrorless camera release in the form of the Nikon Z30. This little Z camera was targeted firmly towards vloggers and videographers looking to step up from smartphones and enjoy the benefits of a proper interchangeable lens camera. It also represents the most affordable entry point into Z mount to date at just $659.95.

And although the Z30 was Nikon’s only new camera release of the year, we were delighted when the Big N announced the stylish Black Edition of the incredibly popular Nikon Z fc, along with a handful of other new colors too. Add the wide-angle Nikon Z 17-28mm f/2.8 to the list and it’s incredible just how much the Z-mount line-up has grown since its release back in 2018. Here’s the lowdown on anything and everything Nikon that was released in 2022…

January – Nikon Z 400mm f/2.8 TC VR S

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Nikon kicked off the year in style by announcing the Z 400mm f/2.8 TC VR S. This slick super-telephoto prime is a tantalizing prospect for sports and wildlife shooters, thanks to its long reach –boosted to 560mm f/4 via the built-in 1.4x teleconverter – and fast AF capabilities.

With an MSRP of $13,999.95, it's firmly targeted towards pro shooters. But when we reviewed the lens in May, we swiftly awarded it top marks, citing its incredible imaging performance, super-fast f/2.8 aperture and the added versatility of that built-in teleconverter as reasons to recommend this top-draw Z lens.

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April – Nikon Z 800mm f/6.3 VR S, 660GB CFexpress and Z9 firmware

Nikon in 2022: What happened, why, and where next for the Big N? (3)

Sports and wildlife photographers had to wait patiently until October 2021 for Nikon to announce its first super-telephoto lens in the Z-mount line-up: the Z 100-400mm f/4.5-5.6 VR S. However, it was certainly a sign of things to come because 2022 has definitely been the year of the long Z-mount lenses. And it was Christmas come early for anyone with $6,500 to spend on glass, thanks to the release of the incredible Z 800mm f/6.3 VR S.

The Big N continued its 100% record in 2022 when the long-lens behemoth earned our gold standard on test, delivering super-fast autofocus, professional build and handling and excellent image quality. Sure it’s a big beefy optic, but we were pleasantly surprised by its 2,385g weight and admirably pared-down size, thanks to the inclusion of a Phase Fresnel element.

But that wasn’t all. Nikon also released a high-capacity memory card in the form of the Nikon 660GB CFexpress memory card (Type B). A timely announcement, since it coincided with a much-anticipated firmware update for the mighty Nikon Z9, finally affording video types the opportunity to shoot crystal-clear 8.3K 60p RAW video in-camera, as well as 4K 60p UHD footage oversampled from 8K –providing glorious quality at smaller file sizes. And the update also provided new codecs in the form of ProRes RAW HQ and Nikon’s N-RAW.

May –Awards galore for Nikon

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May was awards season for Nikon, which took home a slew of accolades from the Red Dot Award: Product Design 2022 and the 2022 TIPA World Awards. The former awarded five products including the Nikon Z fc, Z MC 105mm f/2.8 VR S, Z 400mm f/2.8 TC VR S and Z9, which took home the Best of the Best award. While the latter handed out a trio of wins to the Z 400mm f/2.8 TC VR S, Z fc and Z9, which was once again the highlight, winning the Best Full-Frame Professional Camera category.

June –Nikon Z 30, Z 400mm f/4.5 VR S and Prostaff P7 & P3

Nikon in 2022: What happened, why, and where next for the Big N? (5)

June was a busy month for Nikon, with two new Prostaff binoculars announced in the form of the P7 and P3, but the big news was an entirely new mirrorless camera release, the Nikon Z30. This video-centric offering featured a 20.9-MP DX-format sensor, 11fps burst speeds, and 4K UHD 30p and Full HD 120p using the full width of the sensor. Add to that a proper flip-out vari-angle screen and the complete absence of an EVF, and this compact device was unashamedly specced for vloggers and videographers seeking a step up from even the best camera phones.

Nikon in 2022: What happened, why, and where next for the Big N? (6)

In our Nikon Z30 review we praised the camera's best-in-class build quality, image quality, flip-out screen and affordable access to the gorgeous range of Z-mount optics. We had hoped it would feature a headphone socket and in-body image stabilisation, but this is after all Nikon’s most affordable Z camera ever at just $659.95!

Nikon in 2022: What happened, why, and where next for the Big N? (7)

And if a brand new camera wasn’t enough, Nikon spoiled us with yet another super-telephoto prime, the Z 400mm f/4.5 VR S. This sports and wildlife optic wasn’t exactly the fastest prime in the world, but what it lacked in speed it more than made up for thanks to its small and lightweight form, beautiful image quality and great handling. And that’s precisely why we awarded Nikon its third consecutive five-star lens review of the year. If an MSRP of $3,249.95 is within your budget and you don't require a super-fast lens, then the Z 400mm f/4.5 VR S is a great option.

August –Nikon swipes quartet of awards

Nikon in 2022: What happened, why, and where next for the Big N? (8)

Nikon picked up four more accolades at the EISA Awards 2022-2023. Camera of the Year was –you guessed it –the Nikon Z9, while a trio of lenses added to the Big N’s trophy cabinet with the Z 800mm f/6.3 VR S dominating the Telephoto Lens category, the Z 400mm f/2.8 TC VR S swiping gold in the Professional Telephoto Lens category and the Z MC 105mm f/2.8 VR S emerging triumphant from the Macro Lens category. None of which is surprising, considering we awarded all three lenses top marks when we tested them.

September –Nikon Z 17-28mm f/2.8

Nikon in 2022: What happened, why, and where next for the Big N? (9)

September brought with it another new lens, albeit one that was considerably wider than the rest of the year’s releases. The Nikon Z 17-28mm f/2.8, with its MSRP of $1,199.95, proved a tantalizing addition to the Z-mount line-up for travel, event, landscape and even astro photographers thanks to that f/2.8 max aperture. A minimum focus distance of 0.19m even allowed for a little close-up photography, too, and when we put the optic under the microscope we couldn’t help but award another five-star review. Image quality, the lens’s compact nature and the short working distance all proved plus points, resulting in a well-deserved perfect score.

November –Nikon Z 600mm f/4 TC VR S, Z fc Black Edition & MC-N10

Nikon in 2022: What happened, why, and where next for the Big N? (10)

Leave it to Nikon to end the year in style. November was a bumper month, with no fewer than three physical releases in the form of yet another superb super-telephoto prime, a remote grip and a slick all-black paint job for the much-loved Nikon Z fc. The Nikon Z 600mm f/4 TC VR S isn’t for everyone. After all, it costs an eye-watering $15,499.95. However, that’s a justifiable outlay for a working pro who shoots sports and wildlife – and was just in time for the 2022 World Cup, too.

This was the only lens throughout the whole year that wasn’t awarded top marks. We cited the large and heavy form factor, price and loss of close-range sharpness at 840mm – achievable via the built-in 1.4x teleconverter –as reasons why it just missed out on top marks. But when you consider just how specialist an optic like this is, the great performance at 600mm, versatility of the built-in teleconverter and great handling, this lens still comes highly recommended.

Nikon in 2022: What happened, why, and where next for the Big N? (11)

Another specialist piece of kit was the Nikon Remote Grip MC-N10. This accessory for videographers affords better control of the camera in question as part of a video rig. This peripheral features an Arri standard rosette fitting, runs via two AA batteries and connects to compatible cameras (Nikon Z9, Nikon Z7 II, and Nikon Z6 II) via USB-C.

Nikon in 2022: What happened, why, and where next for the Big N? (12)

We'd take any excuse to return to one of the most charming Nikon cameras ever made, so we couldn’t have been happier when Nikon announced its webstore-exclusive Nikon Z fc Black Edition and Z 40mm f/2 (SE), alongside six new colors for the Premium Exterior.If you’re looking for a stylish companion that can accompany you wherever you go, there’s arguably no better Nikon camera available right now.

Read more:

Nikon Z9 hands-on reviewNikon Z fc reviewNikon Z 400mm f/2.8 TC VR S reviewNikon Z 800mm f/6.3 VR S reviewNikon Z 600mm f/4 TC VR S reviewThe best Nikon camera

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Mike Harris

Technique Editor

Mike is Deputy Editor for N-Photo: The Nikon Magazine, and brings with him over 10 years experience writing both freelance and for some of the biggest specialist publications. Prior to joining N-Photo Mike was the production editor for the content marketing team of Wex Photo Video, the UK’s largest online specialist photographic retailer, where he sharpened his skills in both the stills and videography spheres.

While he’s an avid motorsport photographer, his skills extend to every genre of photography –making him one of Digital Camera World’s top tutors for techniques on cameras, lenses, tripods, filters and other imaging equipment, as well as sharing his expertise on shooting everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks.

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Nikon in 2022: What happened, why, and where next for the Big N? (2024)

FAQs

Why is Nikon struggling? ›

As cameras in smartphones become increasingly advanced, the market for traditional camera equipment has withered. As a result, Nikon is moving towards throwing in the towel on single-lens reflex (SLR) camera business, according to a report in Nikkei.

What went wrong with Nikon? ›

Nikon's aging F mount significantly hampered its efforts to produce a competitive and compelling lens lineup. That's not to say it doesn't make high-quality lenses — it does — but the technical limitations of the mount put it at a disadvantage that has cost its customers.

Why is Nikon discontinuing DSLR? ›

Just last month, Nikon announced that it was discontinuing two of its more affordable DSLRs, the D3500 and D5600, saying it wanted to focus more on “mid to high end cameras and lenses, targeted at professional and hobbyist photographers” while strengthening products for younger users “for whom video is the primary ...

Is Nikon doing well? ›

The financial results for Nikon's last quarter of calendar 2023 are in, and to quote them: "revenue grew on strong sales in the Imaging Products Business..." Every part of Nikon's business was better than the same quarter last year, but Imaging revenue was up 20.4%, with profit up 4.2%.

Why is Nikon getting out of the scope business? ›

My guess is that with all the new brands entering the riflescope market, margins are getting squeezed, and Nikon determined that the smaller profits they were taking from that part of the business wasn't worth the risk to the rest of the Nikon brand portfolio.”

Is Nikon leaving the camera business? ›

The company has already stopped development of compact digital cameras. From now on, Nikon intends to focus on digital mirrorless cameras, but production and distribution of existing SLR models will continue. Nikon is the second largest SLR maker after Canon.

Will Nikon shut down? ›

Nikon is not retiring from the camera industry. The are going to stop designing SLR cameras and focus (pun intended) on mirrorless cameras instead. They will continue to manufacture current DSLR models, but will not be making new ones.

Is Nikon on the decline? ›

The market share breakdown

Nikon: 19.1% (a decrease of 2.7%) Sony: 17.7% (a decrease of 0.7%) Fujifilm: 5.1% (an increase of 1.3%)

What is the life expectancy of a Nikon camera? ›

Factors That Impact DSLR Camera Lifespan

The typical DSLR camera lasts five years when all things are equal. However, just like any other machine, the manner you shoot, how you store and care for your camera, and whether or not you have it serviced can all significantly impact how long it performs.

Will Nikon make film cameras again? ›

Nikon, of course, no longer makes film cameras – over the first few decades of the 21st Century, its range dwindled year after year. The F6 remained in production until October 2020. When it was discontinued, it brought to an end Nikon's film camera production.

Why does my Nikon stop taking pictures? ›

If the memory card or internal memory is full or nearly full, the camera might not save the photo you're trying to take. Occasionally, the camera doesn't record photos because it has 999 photos in its memory. Some older Nikon models cannot store more than 999 photos at one time. Check the monitor button.

Who is the competitor of Nikon? ›

Nikon's main competitors in camera and lens manufacturing include Canon, Sony, Fujifilm, Panasonic, Pentax, and Olympus. Founded on July 25, 1917 as Nippon Kōgaku Kōgyō Kabushikigaisha (日本光学工業株式会社 "Japan Optical Industries Co., Ltd."), the company was renamed to Nikon Corporation, after its cameras, in 1988.

Is Nikon better then Canon? ›

Nikon and Canon are as good as each other overall. Each makes equally excellent lenses at the same price points, and each makes DSLRs with the same technical quality in each format. The differences lie in ergonomics and how well each camera handles, which is what allows you to get your photo — or miss it forever.

Do professional photographers use Nikon? ›

For over 100 years, Nikon has produced some of the best cameras on the market, well-loved by professional photographers and amateurs alike.

Is Nikon having financial problems? ›

Nikon Corp's odds of distress is under 10% at this time. It has tiny probability of undergoing some form of financial distress in the near future. Probability of bankruptcy shows the probability of financial torment over the next two years of operations under current economic and market conditions.

Is Nikon losing market share? ›

Nikon is moving in decline in terms of market share. It dropped to 11.7% from 13.7%, an year-on-year decrease is 2%. I believe this decline is because of Nikon's late start of mirrorless cameras. Sony has captured a lot of potential market share because of the advancement in technology at the right time.

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